2013 ASCAP EXPO has ended

Welcome to the ASCAP EXPO schedule and panelist/attendee directory! You will find the full EXPO schedule and panelist bios here.

avatar for Ali Rivera

Ali Rivera

West Coast Head, Artist Label Relations - YouTube

West Coast Head, Artist Label Relations - YouTube

Ali’s career at Google first began 10 years ago where she worked on AdSense for several years then moved onto Google Video. In 2006 Google bought YouTube and there Ali began to focus full time on music. She helped launch the first set of music videos on YouTube in 2006, launching deals with and managing all of the four major label deals. Some of her biggest accomplishments include YouTube’s first live music event in 2009 (U2), launching VEVO and global live streams of music festivals like Coachella, Lollapalooza, ACL. In 2011, Ali moved into the role of West Coast Head Artist Label Relations, focusing on building relationships directly with artists, rolling out programs like YouTube Presents and Live Google+ Hangouts on Air that allowed artists to perform for and interact directly with fans. Last year, she helped launch YouTube’s first set of Original Programming channels for music - such channels as The Warner Sound, Fuse, Noisey. She continues to be passionate about her job and gets up revived for work everyday... well most days. She does have 7 month old twins.

My Panelists Sessions

Thursday, April 18

11:30am PDT