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avatar for Ethiopia Habtemariam

Ethiopia Habtemariam

EVP & Head of Urban Music - Universal Music Publishing Group; SVP - Motown Records

EVP & Head of Urban Music - Universal Music Publishing Group
SVP - Motown Records

Ethiopia Habtemariam is Senior Vice President of Motown Records and Executive Vice President/Head of Urban Music for Universal Music Publishing Group (UMPG). In her role as key creative executive of the storied Motown Records label, her mandate is to re-energize the label by developing acts that have cross-genre and cross-generational appeal. As a publishing executive for UMPG, Ms. Habtemariam has been at the forefront of finding, signing, and mentoring songwriters, delivering successful hit after hit.  Ms. Habtemariam has signed some of the world's biggest songwriter/artists, including multi-platinum recording artists Justin Bieber, Miguel, Chris Brown and Ciara, as well as critically-acclaimed R&B songstress Keri Hilson, Polow Da Don, Ester Dean, J Cole, Brian Kennedy Seals and Hit Boy. Her stable of songwriters is formidable and continues to grow. 2012 marked the unveiling of the new Motown. This included hiring a new marketing and A&R staff and signing talent Ms. Habtemariam believes will shape the new direction of the label. Habtemariam signed singer/songwriter/producer Ne-Yo, along with his Compound Entertainment imprint, to the Motown roster and appointed Ne-Yo senior VP of A&R. Motown is also working to break out new artists including B Smyth, Kevin Ross, BJ The Chicago Kid, Stacy Barthe, Scotty Rebel, Stori and MPrynt. Motown will be releasing new albums from Erykah Badu, Kem and India Arie in 2013. Income generated by signings that Habtermariam has initiated for UMPG have resulted in multi-million dollar results. Named to Billboard's "30 Under 30" Power Players list in 2005, Habtemariam's own musical evolution kicked in at the age of 14 when the Atlanta native began interning at LaFace Records. In 2001, she worked as creative manager for Kennneth "Babyface" Edmonds at Edmonds Music Publishing. UMPG came calling two years later.