Chief Marketing Officer & Course Author/Instructor - Berklee Online for Berklee College of Music

Mike King is a course author, instructor, and the Chief Marketing Officer at Berkleemusic, the online continuing education division of Berklee College of Music. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, www.artistshousemusic.org, for three years. Mike has written three courses for Berkleemusic: Online Music Marketing with Topspin; Music Marketing: Press, Promotion, Distribution, and Retail; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berkleemusic. His book, Music Marketing: Press, Promotion, Distribution, and Retail, was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.