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avatar for Nick Guarino

Nick Guarino

Director, Film & TV Music - Universal Music Enterprises

Director, Film & TV Music - Universal Music Enterprises

Nick Guarino is the Director of Film & TV Music for Universal Music Enterprises (UMe) and is responsible for licensing the company's master recordings in advertising.  Since 2004, Mr. Guarino has negotiated the placement of many of the most recognizable recordings for the world's biggest brands.  Working with the largest catalog of recorded music, now having grown considerably with the acquisition of EMI in 2012, Mr. Guarino licenses not only today’s top hits but masters from throughout Universal’s rich history. Mr. Guarino also leads UMe's business development efforts in finding opportunities for its music in the realm of mobile and social apps.  With an extensive background in licensing to traditional video games and consumer products, he has successfully experimented with new licensing models to bring UMe’s music to emerging technologies. Prior to joining UMe, Mr. Guarino was the Marketing Manager for Universal Studios Operations Group and served as an Associate Producer at SOFA Entertainment, the owner of The Ed Sullivan Show library. Mr. Guarino earned a BA in Communications at Virginia Tech.